Creating Travel Experiences That Inspire
Dancing on a terrace at sunset. Kicking back by a fire-pit with a local brew in hand. The crash of waves drifting through an open window. The last spoonful of the best molten chocolate cake you’ve ever had.
These nurture our culture—the belief that travel fills us in a way that nothing else can, and reminds us how good it is to play, rest, savor, experience and connect.
At CoralTree we help create and manage properties that are woven deep into the community fabric, where guests can experience a true sense of place, and find delight and belonging.
CoralTree Hospitality was formed by Tom Luersen in 2018 with the vision of providing leaner, smarter, more thoughtful services to the destination hotel community. It was a beginning born from an ending, with the acquisition of Two Roads Hospitality by Hyatt. CoralTree formed shortly after, from a handpicked group of the best and the brightest Two Roads and Destination Hotels executives who embodied a passion for travel and its power to change lives. This was a chance to take the best of decades of expertise, throw out what hindered success, and embrace a mindset shift of organizational transformation: from profit to purpose, control to empowerment, strict planning to experimentation, privacy to transparency. All in service of the belief that travel is good for your soul.
Now, as a wholly-owned subsidiary of private real estate company Lowe, CoralTree provides 50 years of proven experience as owners, developers and managers of world-class independent luxury and lifestyle hotels and resorts. Our solutions-based approach to boutique and independent hotels, as well as larger brands, elevates the guest experience to one of connection and inspiration. CoralTree’s focus on the management of one-of-a-kind, quality properties and consistently excellent financial performance is what separates our management company from traditional hotel owners and operators. We bring value to owners through property performance and culture, and we know our approach resonates—just four months after its inception, CoralTree was named to the list of top independent hospitality management companies by Hotel Business magazine. We proudly serve an ever-growing list of hotels and resorts within our collection, including Terranea Resort in Rancho Palos Verdes, CA; The Woodlands Resort in Woodlands, TX; Town and Country Resort, in San Diego, CA.
Our Legacy
For five decades and counting, we have been providing inspired hotel development and management for world-class independent lifestyle hotels and resorts. Our commitment to excellence, innovation, and hospitality has earned us a reputation for creating exceptional experiences for our guests and partners. With our decades of experience, we strive to create unique and memorable experiences that exceed expectations.