We believe that our best purpose is to support each property’s leadership team, so we have turned the traditional management company organizational chart upside down. We serve your team by helping them structure, execute, and enhance property operations with the skills and know-how that deliver excellence for your guests and your bottom line.
When it comes to revenue, our focus is singular—to build brilliant brands that optimize available rooms and the best possible rate, creating ultimate value for our owners. Our range of services is comprehensive. Marketing - We support property marketing with top-to-bottom solutions that include brand development, PR, restaurant and event marketing, customer insights, and guest acquisition through a fully integrated digital and web strategy. Sales - With multiple global sales offices and a culture of direct sales, we represent your property in key markets worldwide. Revenue Management - We focus on driving RevPAR and profit, with 70% of our portfolio’s reservations made through low-cost channels.
Never cookie-cutter, CoralTree’s fully customizable operations platform accommodates the specific needs of each property and its competitive landscape. Our years of experience has made us skilled at structuring resources to enhance your brand, optimize expenses, and fulfill the promise of meaningful guest experiences at every turn. At the core of our approach is an emphasis on the property’s local context. Concepts and programming celebrate the surrounding community. Through strategic partnerships with local purveyors and purchasing power that leverages your budget, we weave the tastes, textures, history and personality of the community into the fabric of your property’s story.
A Different Asset Management Approach - Turning the Org Chart Upside Down
CoralTree Hospitality Group takes a different approach to asset management. As investors, developers, owners and operators ourselves, we have the advantage of a truly informed and balanced perspective to bring to our interactions with all stakeholders. Our team is comprised of senior executive leaders, managing directors, general managers and sales, marketing and revenue executives who call on their hands-on experience to efficiently assess property strengths and opportunities. Our roots in asset management , workouts, and expertise in investment metrics are designed to provide hotel owners and investors with expert insight and recommendations throughout all stages of the hotel investment. We know what it takes to turn an asset around; making good assets better and great assets exceptional. We bring our fundamental collegial management style to all of our assignments. We welcome the sharing of insights and ideas from all involved with the property. That input helps us better understand the characteristics of the property, making us better stewards for our owners. By “turning the organization chart upside down” and becoming a trusted support system for the onsite team, we gain a comprehensive understanding of all aspects of property operations. Over 46 years of hospitality investment, development and operation, we have built a culture that is focused on property asset value and net operating income while also understanding the hold period, return on investment and disposition objectives for an asset. We bring this same focus to our third party management partnerships, and aim to drive cash flow, value and investment returns to the owner for all management assignments.
RELATIONSHIPS: Trust is earned, not given. We value yours and we’ll work to keep it. That’s our DNA
CoralTree immerses itself in the development process from the initial purchase through to property opening and ongoing management. As your primary points of contact, our senior team is your partner for valuable insight on all aspects of planning and implementation from IT and engineering, to budgets, value engineering, and capital management.
Stretch your budget by leveraging CoralTree’s relationship with its vast network of vendors. We have negotiated best-available pricing for operating equipment and supplies, furniture, marketing collateral and more. Optional inventory storage also maximizes economies of scale and ensures your supplies are at the ready when you need them.
Engineer your property’s IT infrastructure to maximize efficiency, create ease-of-use for your teams, and elevate the guest experience. CoralTree’s IT support experts guide the procurement, installation, and integration of systems that span from electronic access controls, wi-fi systems, and in-room entertainment, to energy management and guest CRM.
CoralTree is your strategic partner for human resources. We recruit and hire top talent, assuring you have the optimal mix of skills and attributes within every department. Moreover, our team of experienced specialists are available to add well-timed capacity and leadership during opening, staffing transitions, and other critical moments.
